Yes, today was the day. The day the masses were engaged, the day the scientists officially and finally realised they needed to talk the language of the masses and not the language of research reports, the day the individual was called to take action on an…INDIVIDUAL level. Yes, today saw the official launch of Global Cool - and their 10 year journey to get 1 BILLION PEOPLE TO TAKE ACTION AND SAVE A TONNE EACH / YEAR. Read more about it on their site and a full story here.

We love these guys, their message and what they are doing. And we want to help them as much as we can - which is why we’ve partnered with them and will be working closely - we’re looking at ways to promote them as much as we can through our events, and ultimately we’d like everyone who pledges on our map to be part of the bigger Global Cool community, be part of their BILLION.