Welcome. And thanks for stopping by. What, you may ask yourself, is all this EarthFireIce (EFI) stuff about? Good question, let me try and explain. EFI at its core is about climate change and it’s about individuals. It’s about why we as individuals care about the planet we live on. Everyone (we hope!) is aware of climate change. Much is made in the media about what governments should and should not be doing, which companies are polluting and which are making themselves carbon neutral. All very valid, but ultimately carbon offsetting and carbon neutrality will only get you so far. We as individuals need to take some responsibility. We need to reduce the amount of carbon we emit through our daily lives. Oh gosh, i hear you groan. here’s another one rabbitting on about how i need to radically alter my life, never travel again, and generally stop doing all the fun things. Not at all. All it requires is each and every individual to start doing simple things, such as turning out the lights in rooms they are not in, or avoiding products in supermarkets which have excessive packaging when you are presented with a choice, perhaps walking a little more often instead of always driving and so forth. And then we have a significant impact on climate change. So EarthFireice…basically, we’re using two of the most extreme marathons on the planet, in the Sahara and at the North Pole, to kick start our campaign to drive awareness around climate change and individual action using a funky (we hope!) Google Maps integration to encourage people to pledge to make small little changes in their every day life which will help our lovely planet. In addition, you can upload photos and text to show up on your marker on the map with your pledges, an encouragement to express to all why you care about this planet so much (cos we know you do!). So go on people, make a pledge, and take action - now!