With an alleged audience of 2bn and 7 simultaneous concerts around the world, Live Earth created quite a fuss. So we went along to check it out, see if it could really match its hype and hyperbole…certainly, entertainment wise it hit all the spots, an amazing line up with each artist restricted to a ‘best of’ 3-4 songs. The message and all the celebs wheeled out to support it were a little more self conscious as if they didnt want to be the party pooper with the serious message and stop all the fun. Some were almost apologetic about having to real off some fact around the amount of carbon saved by an individual action. Yet it’s important to bear in mind that that Live Earth is just the start, a start of a three year campaign by Al Gore and Live Earth to drive individual action and force an international governmental response. If only 1% of the audience of 2bn, that’s 20m people, took the message to heart over the weekend and start to take concerted individual action, that’s a phenomenal amount of CO2 saved there and then and makes a mockery of those who criticise the concerts for their carbon footprint. A good start, let’s hope they build on it…